Шмидт.net

  Mod (or, to use its full name, Modernism or sometimes Modism) was a lifestyle based around fashion and music that developed in London, England in the late 1950s and reached its peak in the early to mid 1960s. People who followed this lifestyle were known as Mods, and were mainly to be found in Southern England.

  Mods were obsessed with clothes and music, including Black American R&B and Soul, Jamaican Ska, and Bluebeat and a select few British groups such as The Beatles, the Small Faces, the Kinks, The Spencer Davis Group and The Who.

  Mods would gather at all-night clubs to show off their clothes and dance. They would typically choose motorscooters as their mode of transportation, either the Lambretta or the Vespa. These were sometimes adorned with many lights and mirrors and were intended to gain attention.

  Примерно так.

  А потом появились мы — ценители постмодернизма. :)

  ЗЫ: Это я на OSWD дизайны сайтов смотрю. В одном из дизайнов — TOKYO MOD — вот такой вот текст набран. :)

  upd.: show off = "понтоваться". Спасибо читателям ЖЖ Вадима Совы, который как раз в эти минуты выясняет, как это русское слово переводится на английский, немецкий и французский языки.